Bringing Behavioral Science into Banking: A Data-Driven Approach to Hyper-Personalization and Innovation
Business, Data Science, Technology

Bringing Behavioral Science into Banking: A Data-Driven Approach to Hyper-Personalization and Innovation

Reading Time: 6 minutesIn the realm of retail banking, data-driven insights reveal what customers do, but they often fail to capture why they make certain decisions. This “why” encompasses the psychological drivers—like loss aversion, herd mentality, and emotional biases—that significantly shape financial behaviors….

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