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logical data management

Artificial Intelligence, Data Management

Breaking Barriers: How CPG Companies are Driving Direct-to-Consumer Success

Reading Time: 4 minutesAs consumer preferences evolve, consumer packaged goods (CPG) companies are reshaping their business models to establish direct connections with customers. Direct-to-consumer (DTC) capabilities enable brands to deliver personalized experiences, premium products, health-focused innovations, and sustainable solutions. However, unlocking the full…

Bridging the Insurance Divide: How Data Sharing and Governance Strengthen Underwriter-Broker Collaboration
Analytics, Data Governance, Data Science, Technology

Bridging the Insurance Divide: How Data Sharing and Governance Strengthen Underwriter-Broker Collaboration

Reading Time: 2 minutesIn the intricate world of insurance, the relationship between underwriters and brokers is pivotal. Brokers serve as trusted advisors, connecting clients to the best-fit policies, while underwriters assess risks and ensure the financial viability of coverage. Despite their shared goals,…

Bringing Behavioral Science into Banking: A Data-Driven Approach to Hyper-Personalization and Innovation
Business, Data Science, Technology

Bringing Behavioral Science into Banking: A Data-Driven Approach to Hyper-Personalization and Innovation

Reading Time: 6 minutesIn the realm of retail banking, data-driven insights reveal what customers do, but they often fail to capture why they make certain decisions. This “why” encompasses the psychological drivers—like loss aversion, herd mentality, and emotional biases—that significantly shape financial behaviors….

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