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retail banking

Bringing Behavioral Science into Banking: A Data-Driven Approach to Hyper-Personalization and Innovation
Business, Data Science, Technology

Bringing Behavioral Science into Banking: A Data-Driven Approach to Hyper-Personalization and Innovation

Reading Time: 6 minutesIn the realm of retail banking, data-driven insights reveal what customers do, but they often fail to capture why they make certain decisions. This “why” encompasses the psychological drivers—like loss aversion, herd mentality, and emotional biases—that significantly shape financial behaviors….

Open Banking- Why Was Martin Lewis Wrong
Business

Open Banking: Why Was Martin Lewis Wrong?

Reading Time: 3 minutesIn June 2018 Martin Lewis, the U.K. money-saving expert, sat on the This Morning breakfast show sofa and explained how the new Open Banking regulations would herald a revolution in retail banking. He explained how banks will now need to…

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